Wellbeing in the workplace
14 August 2020
Anti-Bacterial Printed Coatings
22 October 2020
The image of neighbours clapping for the NHS and keyworkers will be an enduring reminder of life in lockdown.
A simple gesture that united a nation and gave such a powerful message of gratitude.
Over the last five months we have all had to adapt the way we communicate. Network meetings, dance classes, schooling and even birthday parties have been held online. Grandparents have mastered the art of videoconferencing. Handshakes have been replaced by bumping elbows.
Stay home. Save Lives.
In times of crisis, clarity is essential. There is no room for ambiguity. Fire – evacuate. No face mask – no entry.
As we emerge from lockdown, businesses have two challenges, imparting instructions to customers and engaging with them. And the two things need to be done separately but consistently.
Each time you talk to your customer, whether it is in person, by way of a sign, on your website, or on social media use a consistent tone of voice, vocabulary and style. Keep messages simple and consistent. Repetition is vital.
To rekindle relationships with customers or to build trust with new ones, customers want to know what you are doing to serve them, to keep them safe and to make their lives easier. Behind-the-scenes videos, blogs and hints and tips on social media help your business gain visibility and build rapport with your audience.
Lockdown has reinforced the importance of keeping in touch, giving clear messages, being consistent and finding new and creative ways to tell others what we want them to know. Now is the time to take those lessons and put them into practice. To thrive we all need to keep talking.
