The Journey of a Lead

The Lead Generation Marketing Funnel shows colder leads coming in at the top with their initial curiosity and leaving the funnel as they close when they make their first purchase.  In the Lead Generation Funnel we use content and communication to build authority, impact and influence to convert leads to sales. 

(DIAGRAM OF Lead Gen Marketing Funnel above)

Curiosity  – Content is educational and gives lots of value, you are starting to build the famous know, like and trust.

Connect  They become a connection by agreeing to give their details (usually an email address) in exchange for some piece of knowledge.  Eg,ebook, download, webinar. 

Consume – they follow your content on social media and via direct marketing. They are a connection and they expect to hear from you. Have case studies, testimonials, how you have helped others like them style stories.

Call To Action You have to ask for the sale, in fact you must ask for the sale, that is your job! 

Consider  follow up, follow up and follow up again creating  great connection as they move to close to a sale.  If they do not choose to consider your offer then they go back to consume and stay in the nurture area of your funnel.

Close  – they buy!!!! Now they are on the customer onboarding journey.  They get your very best attention so they come back for more and tell all their friends about you!

Having your world set up to nurture and convert your leads is the key to creating consistent sales and a growing business.