These are unprecedented and challenging times for the majority of businesses worldwide. I hear the outcry to be diverse and change our selling habits. As a manufacturer in the Digital, Lithographic and Design industry I am now seeing customers shying away from printed matter as a media. Print is a product that’s handled and passed from person to person. Isn’t this the norm for most things that are handled at some stage?
Jadan Press needed to think outside of the box – we produce ink on paper, so you ask yourself is this an easy task – well, NEVER the defeatist, we sourced a laminate film with an Anti-Bacterial Gloss or Matt finish. It can eliminate 99% of bacteria that comes into contact with the film. No matter how many hands touch the product, the film will remain free of bacteria. It has the intended lifetime of the product it’s added to, and it is built-in and doesn’t wear off or leach out. And it is tested according to ISO 22196.
As we are all aware, COVID-19 is a virus. It is drummed into us how important it is to wash and sanitise our hands. The anti-bacterial laminates gloss/matt and is an ideal outer covering for many products: book covers, catalogues, training manuals, business cards and our big seller, menus.